A simple and courageous start.
In 2017, the Collection appears in Brasília, in a simple way and without many resources. He established himself using only the balcony of the building where all the roasting is located today. With a manual grinder in hand, Paulo Lins began to prepare and serve the first doses of coffee, always with great care; this dedication quickly gained size and shape in the form of several people who share our motivation, passion and curiosity for coffee.
From the beginning, we've focused on delivering experiences that value every cup of coffee served. From the harvest to the preparation of our grains, we always seek quality and transparency.
In our spaces, we appreciate design, classic furniture and most of all: coziness. In this way, we built the environment of our stores; always wrapped in good taste and an ambitious and relaxed team, ready to transform simple moments into unique and memorable ones.
When we go to choose our beans, we taste looking for clean coffees that express their terroir, processing and variety. Our quest is to find some of the best lots that each producer has been able to grow. Paying the right price with transparency in negotiations helps us to maintain more lasting and sustainable relationships. In this way, the incentive is tangible for them to work even better, improving their land, techniques and experiments. For us, the producers are the protagonists of this story, therefore, they must receive their due value and recognition.
A good coffee depends on the quality of the raw material that is achieved through careful handling of the beans. We believe that there are no shortcuts in terms of the quality of what was handled on the farms. Care for the land, respect for nature and well-executed processing are crucial points for the final quality of what will be consumed. We are looking for producers who work with quality grains and who care about the fruits of their land; always wanting to transparently tell the story behind each family and highlighting the inherent beauty of each cafe.
HOW WE ROAST
The central objective in our roasting style is to highlight the distinctive and unique quality of each batch we purchase. Without hiding anything, we care about sharing clean, delicate and elegant coffees. We believe that each coffee needs a specific profile to shine at its fullest potential and that's why we carry out several tests and tests in order to serve only what matches our quality standard.